Let’s face it, hearing a telemarketer on the other end of the line is downright annoying. On the other hand, if you have been looking for a particular product or service (B2C) or looking for a firm to outsource your business process (B2B), receiving a telemarketer’s call with the right information that you are looking for seems heavenly. This is the difference between cold calling the wrong crowd, and cold calling an industry-specific clientele.
Telemarketing works with profound research. A dependable data list is an awesome starter pack – coupled with an experienced telemarketer with an excellently written script. Now, how can these be of help to your business? First and foremost, telemarketing is a marketing campaign that either involves inbound or outbound calling. Most of the time it utilizes an outbound form of marketing. It involves cold calling people and giving them information about your product – paired with the familiar words ‘can I interest you in..’? On the other hand, knowing the right people to call is a critical aspect in lead generation.
On the other hand, marketing is a vital part in a business to be above level in the sea of competition. If you don’t incorporate a marketing strategy in your business or company, you will remain as a passively existing company that may not be able to reach its targeted audience. It’s okay to be meek, but if you plan to create a magnanimous presence, you really need marketing.
Marketing is divided into two different parts: inbound and outbound. Inbound is a passive form of marketing wherein you utilize website traffic, online presence, and social media management to get the word out. On the other hand, outbound marketing uses a proactive approach, sending your message in a more direct manner to clients specifically sifted to be in line with the kind of product/service that you are selling. For example, if you are selling software products, it would be best to tap into the IT crowd. Researching the right people to call is fundamental in telemarketing.
With telemarketing, you get the word out to 180 people every day with a basic telemarketing campaign. With Elevate Business Concepts, you are guaranteed to have a dedicated agent calling 180 people from a dependable industry-specific list. Apart from that, you also have one backup agent as well as an account manager handling all your concerns and lead generation needs. Telemarketing, marketing in general, is important to getting the word out to potential clientele, and it is vital not only in increasing brand awareness but also to increase revenue for your company.