Let’s face it, hearing a telemarketer on the other end of the line is downright annoying. On the other hand, if you have been looking for a particular product or service (B2C) or looking for a firm to outsource your business process (B2B), receiving a telemarketer’s call with the right information that you are looking for seems heavenly. This is the difference between cold calling the wrong crowd, and cold calling an industry-specific clientele.

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