Telemarketing in today’s time has been frowned upon by many consumers (B2C) as well as by company decision makers (B2B). Most people find telemarketers annoying. On the other hand, how annoying is telemarketing? For businesses opting to delve into telemarketing as a way to market their business (product and service), telemarketing has been the most tested and proven method that has the fastest ROI compared to inbound marketing. Outbound marketing includes proactive activities in which potential customers are approached directly through various methods – cold email, cold call,etc.
Marketing is divided into two different parts: inbound and outbound. Inbound is a passive form of marketing wherein you utilize website traffic, online presence, and social media management to get the word out. On the other hand, outbound marketing uses a proactive approach, sending your message in a more direct manner to clients specifically sifted to be in line with the kind of product/service that you are selling. For example, if you are selling software products, it would be best to tap into the IT crowd. Researching the right people to call is fundamental in telemarketing.
On the other hand, marketing is a vital part in a business to be above level in the sea of competition. If you don’t incorporate a marketing strategy in your business or company, you will remain as a passively existing company that may not be able to reach its targeted audience. It’s okay to be meek, but if you plan to create a magnanimous presence, you really need marketing.
Telemarketing works with profound research. A dependable data list is an awesome starter pack – coupled with an experienced telemarketer with an excellently written script. Now, how can these be of help to your business? First and foremost, telemarketing is a marketing campaign that either involves inbound or outbound calling. Most of the time it utilizes an outbound form of marketing. It involves cold calling people and giving them information about your product – paired with the familiar words ‘can I interest you in..’? On the other hand, knowing the right people to call is a critical aspect in lead generation.
With telemarketing, you get the word out to 180 people every day with a basic telemarketing campaign. With Elevate Business Concepts, you are guaranteed to have a dedicated agent calling 180 people from a dependable industry-specific list. Apart from that, you also have one backup agent as well as an account manager handling all your concerns and lead generation needs. Telemarketing, marketing in general, is important to getting the word out to potential clientele, and it is vital not only in increasing brand awareness but also to increase revenue for your company.